5 Reasons why you should abandon old-world media monitoring for digital-first media intelligence
We recently featured a story which discussed the importance of speed in media monitoring, and revealed that it takes less than 4 minutes for a news story to spread from one source to another in the Australian news market. For listed and price sensitive companies, the speed of news distribution and consumption can become an all to familiar source of frustration and stress, especially for those working in issues and crisis management. Key stakeholders and spokespeople can’t respond effectively to an unfolding crisis if coverage of the issue isn’t available for hours or even days.
Old-world media monitoring services are unable to deliver relevant material in a timely manner. In a media landscape where minutes can make or break audience perception of a public figure, product or company, it is unacceptable for any media monitoring service to deliver “breaking news” hours or days after it first reaches the public.
The delivery speed of old-world services is impaired by a dependence on human labour to collect, transcribe, sort and distribute information, all of which are tasks which can now be technology driven to ensure relevant, accurate news is delivered in realtime.
Streem delivers all forms of media within minutes of publication or broadcast – the fastest delivery of news and alerts in the Australian market. Streem is highly accurate and not human-summarised, meaning that we can pass the news straight on to you without waiting hours for a human to transcribe it word by word. Plus, relying on tested, powerful filtering infrastructure means that your news coverage is less likely to fall prey to human error or omission.
A 24/7 media environment requires an elite level of visibility across live media issues, and this means settling for nothing less than a realtime platform capable of delivering news within minutes of publication or broadcast.