John Eales on communication in business, sport media and we vs. me coverage

Streem and Commtract played host to former Wallabies captain John Eales in Melbourne last night, talking all things sport, media and communications.

In conversation with Anna Whitlam, John talked with a host of media and communications advisers about the value of communication in business, making the transition from sport to corporate and that infamous penalty kick in Wellington 18 years ago.

An adviser to Streem, John takes a keen interest in the evolving media landscape and talked about the changes in sport media, including journalist access, “me vs. we” in media coverage, and how athletes make the transition after their sporting careers.

John will be back to chat with the media and comms community on the 19th September in Sydney. If you are interested to attend please contact

Tags :