We’re delighted to announce that Streem has appointed former Storyful Executive Director Asha Oberoi to the new role of Insights and Reporting Lead.
Oberoi drove customer intelligence for Storyful until News Corp closed the company’s APAC commercial operations in May this year. She brings substantial insights, reporting and social media experience to Streem where she will be tasked with developing new products across insights and data.
Streem CEO Elgar Welch said Oberoi’s social media experience was a key factor in her appointment.
“Clients are increasingly eager to combine realtime media monitoring with meaningful intelligence about their organisation’s positioning in both social and mainstream media,” he said.
“Asha has a proven track record of working with clients to identify insights that drive their strategies forward. We’re thrilled to have her join the team.”
Oberoi said she was attracted to Streem because of its blue-chip clients and access to rich data sets.
“Streem is known for being smart, innovative and responsive to clients’ needs, which is why they’re winning customer after customer,” she said.
“This role provides the perfect opportunity to combine my skills providing media intelligence, analysis and social media insights, to help develop our offering and further expand the business.”
Oberoi’s appointment marks Streem’s continued drive into social and earned media analytics, enabling customers to better measure and action their media coverage.
Streem has slated a raft of major platform changes launching in the spring.
You can get in touch with Asha here.