60+ Reddit Usage Statistics: Essential Data For Brand Intelligence

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Explore over 60 Reddit usage stats and how they can support effective media monitoring for PR, helping you shape your messaging and responses. You’ll also spot patterns tied to new features, Reddit Premium perks, and even shifts in Reddit revenue from the last year.

Got a specific stat in mind? Jump straight to the section you need:

Table Of Contents

• Key Reddit Statistics
• Reddit User Demographics
• How Many Reddit Users Are There in Australia and New Zealand?
• Reddit vs. Other Social Media Platforms
• How Many Daily Active Users Does Reddit Have?
• Reddit Content Statistics
• Reddit Traffic Sources: Organic vs. Direct
• Why You Should Monitor Reddit
• How To Create Your Social Media Monitoring Strategy
• Find Out What Reddit Users Have To Say About Your Brand
• Frequently Asked Questions (FAQs)

Latest Reddit statistics reveal how one of the most influential online communities really works. With over 443 million weekly active users, Reddit stands out from other social platforms by attracting individuals who ask questions, share opinions, and seek honest answers.

Reddit’s growth has picked up speed as more internet users treat the platform like a hybrid forum and professional network. Reddit revealed steady revenue gains over the previous year, boosted by Reddit Premium upgrades, ads, and a wave of unregistered users who browse posts without logging in. For your brand, understanding Reddit users means listening to real conversations that you can use to create better content.

Key Reddit Statistics

• Reddit has over 1.2 billion monthly active users.
• The U.S. leads Reddit usage with 42.95% of global traffic.
• 37% of U.S. Redditors are aged 18-34.
• Reddit hosts over 100,000 active subreddits.
• An average Reddit user spends 18 minutes per visit.
  
  

Reddit User Demographics

Reddit usage stats reveal that people from many regions and backgrounds shape dialogue on the platform. These numbers can be overwhelming, but you can use Reddit social listening to make sense of them and understand your audience better. Let’s look at Reddit users by location, age, gender, generation, and interest to get a better idea.

By Location

The United States has the largest Reddit user base. Here are the top 10 countries with the maximum number of Reddit users and traffic share data in 2024:

By Age

The best way to understand age-based trends among Reddit users is media monitoring. Out of all U.S. Reddit users:

• 37% are aged 18-34.
• 18% fall between 34 and 44.
• 29% are aged 45 and above.

By Gender

Reddit’s global gender distribution broadly mirrors how men and women tend to participate across large online public spaces.

Here are a couple of key findings:

• 60% of Reddit’s global users are male, making men the larger share of the platform’s audience.
• 40% of Reddit users are female, with active participation across many communities.

By Generation

Redditors are spread across all generations. Here’s the generational split of Reddit users:

• Millennials: 43.3% of users, making them the largest and most active generation on Reddit.
• Gen Z: 29.6% of users, showing a strong presence but a slightly lower share than millennials.
• Gen X: Around 18% of Reddit users, with regular participation across interest-led communities.
• Baby Boomers: Roughly 7% of users, forming a smaller yet steady segment.
• Gen Alpha and others: Almost 2% of Reddit users, making up the remaining share.

To make the most out of this info, you need to interpret media monitoring analytics correctly. A quick read of these numbers helps you match each generation’s habits with the conversations they shape, so your insights land where they matter.

By Interest

Reddit brings people together around the topics - called subreddits in Reddit lingo - they care about most.

Here are the 10 most popular subreddits:

How Many Reddit Users Are There in Australia and New Zealand?

Here's a quick breakdown: 

• 62% of Reddit users are aged 18-34, while 28% are aged 35-49, skewing the audience towards younger and mid-career users.
• Millennials and Gen Z dominate, together forming over half of the user base.
• Australian users engage with gaming, crypto, and entertainment, as well as posts on local subreddits like r/australia, r/ausfinance, and r/asx_bets.

New Zealand also has a steady, engaged Reddit audience, with around 3.5 million active users across local and global communities. 

Here are some more details:

• 18-29 year olds make up 29% of weekly users, followed by 17% aged 30-49, with smaller older age groups.
• Reddit use skews male, with 18% of men using Reddit weekly compared to 12% of women.
• Popular subreddits like r/NewZealand, r/Auckland, and r/PersonalFinanceNZ are hubs for daily posts and advice. You can track and analyse them with Streem.Social.

Reddit vs. Other Social Media Platforms

Reddit users behave differently from users on other sites, making social media monitoring and listening important for understanding how people really interact. 

Here’s what the global social media landscape looks like:

• Gender profile: Reddit skews younger and more male than Facebook, which has older and more gender-balanced audiences worldwide.
• Age focus: Reddit, Instagram, and YouTube all reach 18 to 34-year-old users worldwide, but an average Reddit user spends more time engaging with posts.
• Usage intent: Reddit users arrive with questions or opinions, leading to text-heavy discussions, while other social media platforms like Instagram and YouTube are visual-first.

Reddit’s Unique Audience Reach

Reddit offers businesses a rare advertising edge by connecting them with people who hardly touch other apps. Many Redditors are exclusive to Reddit, making it a strong channel for reaching audiences you won’t find on Facebook, Instagram, or YouTube.

People in Australia and New Zealand prefer Reddit to other social media platforms because of its open nature and discussion-driven approach. Compared to Facebook, Instagram, and YouTube, Redditors here are more research-focused, often showing up to ask questions, share opinions, and explore interests in depth on subreddits.

How Many Daily Active Users Does Reddit Have?

As of early 2025, there were around 108.1 million daily active users on Reddit. A large share of this number comes from people who browse without logging in, which mirrors how people around the world dip in and out of threads without ever making an account. 

Daily usage has also grown considerably, and that level of engagement often fuels conversations, patterns, and even the occasional hunt for competitor secrets, making it useful for media analysis.

Average Time Spent on Reddit Per Visit

On average, Reddit daily active users spend about 18 minutes per visit, often arriving with a question and staying to read multiple threads. For logged-in users in the U.S., daily time spent is even higher, ranging from 25 to 30 minutes, driven by repeat visits and ongoing discussions. 

Reddit Content Statistics

Reddit has over 100,000 active subreddits, with 500+ Reddit communities. And each community has more than one million members. These popular subreddits stay busy because moderators guide discussions, users upvote what matters, and conversations move quickly. 

A vast majority of Reddit users engage with humour, big questions, opinions, news, and entertainment, keeping the platform lively and closely tied to what people care about. 

You can use media monitors to track Reddit posts, comments, and the most upvoted content to see which topics gain popularity and how discussions shift. 

How To Use Reddit for Research

Reddit insights help you understand what people on the internet talk about in everyday choices. 

For example, if you want to know why customers prefer one food delivery app over another, you can use Reddit to look for honest stories about pricing, service issues, and what made them switch.

Using Reddit for research is about spotting patterns in these conversations on subreddits. When the same reasons keep coming up, you get clear insight, and education, into what a community values and where companies fall short.

Reddit Traffic Sources: Organic vs. Direct

Reddit gets most of its traffic from organic search rather than direct visits. Here are some more details:

• In December 2025, Reddit had 5.21 billion total visits
• Reddit ranked 6th on the top websites list.
• Google organic search was the largest traffic source, accounting for 62.04% of all visits.
• Direct traffic made up 30.57% of all visits.
• Reddit’s organic search traffic (from search engines) was 2.08 billion visits in the same period.
• Paid search traffic was very low - around 22.89 thousand visits, down sharply from the prior period.
• The average session duration on Reddit was about 12 minutes and 43 seconds per visit.
• Reddit saw 3 million visits from ChatGPT traffic sources in December 2025, showing early crossover between search and AI-driven discovery. 
• Perplexity and Gemini AI drove 1 million and 900K visits, respectively, hinting that communicators should watch alternative search engines as emerging traffic channels.
• Reddit’s bounce rate sat at 58.29%, meaning more than half of visitors left after viewing a single page. 
  
  

This search-led discovery has grown stronger since Reddit’s 2024 content licensing partnership with Google. This deal helped Reddit discussions appear more often in search results, making it easier for people to find Reddit while looking for answers, and notably increased Reddit’s growth. 

Why You Should Monitor Reddit

Monitoring Reddit matters because it’s where people openly talk about products and decisions.

Users come on subreddits to compare options, ask for advice, and share real experiences and data, especially in areas like technology, where peer input plays a big role.

With over 22 billion posts and comments, Reddit captures honest discussions that don’t usually appear on more polished platforms. This scale is exactly why comprehensive and real-time media monitoring is relevant for brands.

Health-related Reddit communities alone bring together about 24 million patients and caregivers who share support and recommendations. Whatever your industry, if people are researching or weighing choices, those conversations are likely already happening on Reddit.

How To Create Your Social Media Monitoring Strategy

A strong social media monitoring strategy helps you stay aware and respond on time. Here’s how to get started:

1. Bring everything into one place

Connect platforms like Reddit, LinkedIn, X (formerly Twitter), and YouTube into a single dashboard to easily track the latest data. 

You might choose data points like Coverage Volume, Mentions by Platform, Share of Voice, or otherwise, like we've set up in the dashboard below for any mentions of personal finance-related topics on Reddit forums. 

2. Set up smart alerts

Add alerts for brand mentions, misspellings, and short forms to catch conversations as they happen. Choose to receive notifications via mobile, email, Slack or Microsoft Teams to keep your team informed. Opt in for Spike in Volume notifications, which trigger alerts when there is an increase in typical hourly mentions. 

3. Respond in real time

Monitor messages and feedback closely to respond more quickly and support effective PR crisis management. Track specific topics that are highly relevant to your industry or audience to get ahead of competitors with on-the-pulse insights in the content marketing you produce. 

Find Out What Reddit Users Have To Say About Your Brand

Social media listening helps you understand what people are really saying about your brand. Alongside Reddit usage data, real-time conversations give you context into common problems, emerging trends, and what your audience actually cares about.

With Streem, you can listen to conversations across social forums and platforms, including Reddit, in one place. Our media monitoring tool helps you analyse sentiment and themes, respond faster, and turn everyday discussions and data into clear insights your team can act on.

Book a free demo today to explore how Streem can make it easier to listen, analyse, and engage with the conversations shaping your brand.

Frequently Asked Questions (FAQs)

Which Countries Have the Most Reddit Users?

The United States has the largest Reddit user base, with about 194.8 million Redditors, making up roughly 43% of global traffic. Other countries in line are the United Kingdom, India, Canada, Germany, and Brazil.

Is Reddit's Traffic Growing or Shrinking?

Reddit’s traffic is growing, with the platform now reaching over 443 million weekly active unique users. Increased search visibility, supported by its 2024 content partnership with Google, has helped drive this steady rise in audience numbers.

How Many Posts Are Created on Reddit Daily?

Reddit sees about 1.2 million new posts every day. Alongside this, Redditors add roughly 9.7 million comments daily, keeping conversations active across the platform’s subreddits.

Is Reddit Advertising Effective for B2B?

Yes, Reddit ads work well for B2B companies looking to reach focused, interest-driven niche communities. You can target specific communities, subreddit keywords, and interests, and use Reddit ads in formats like carousels, videos, and images that feel more like posts than promotions.

What Are the Most Popular Subreddits?

The most popular subreddit is r/funny, with around 67 million members. Other active subreddits are r/AskReddit, r/gaming, r/worldnews, and r/todayilearned, showing strong interest in humour, discussion, news, and learning.