Don’t get rolled by automatic roll-overs

Nine out of 10 corporates have an ‘automatic roll-over’ clause within their current media monitoring contract.

Few PR and Communications Managers know that auto roll-overs exist, or that they might be hidden in their organisation’s current contract. Auto roll-overs mean that even if you get close to the end of your contract anniversary, you’ll be locked-in with your existing provider for another 12 months, unless you give more than 90 days notice that you intend to ‘review’ your media monitoring.

Giving notice doesn’t necessarily mean you are terminating your current contract or are intending to change its terms. However, it does signal to your current provider that you intend to look at other options in the market. In fact, it means you might even get a better deal.

Streem doesn’t include automatic roll-overs in our contracts. We prefer to retain a customer’s business based on the strength of our media monitoring offering and our customer service. Streem services customers who want to work with us, not those who’ve been locked-in by contract fine print.

So, no matter where you are at with your contract, take a closer look at the fine print of your agreement. If you discover that you’re on an auto-rollover contract, send your current provider a note to let them know you intend to review your media monitoring. Advising now will give you options later and save you from being locked into an unsatisfactory contract.

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