And Pouton engaged with the media – not easy for a man colleagues say shies away from the limelight. In the six months from April through September 2021, his media profile jumped 252 per cent, compared with the previous six months, according to data from Streem.
As the AFL finals entered their second weekend, the highest-profile bloke in the game was sitting on the couch watching from home. In fact, so were all of the five players and coaches with the biggest media profiles in 2021.
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