10 tips for communications professionals from leaders in the field

CommsCon

Streem Corporate Affairs Lead Conal Hanna took to the stage at Mumbrella’s CommsCon recently to interview three leading communications professionals about the state of the industry. Entitled ‘Running at realtime: Staying in front of a news cycle that never stops’, the session featured numerous pearls of wisdom from our panel, made up of: Prue Ryan, […]

State politics rivals Canberra for page-one headlines

State politics rivals Canberra for page-one headlines

A year of COVID-induced border shutdowns has seen state politics rival Canberra for space on newspaper front pages. Streem has published its annual list of journalists at major newsrooms with the most page-one bylines in print, and ‘lead position’ bylines online. The list is traditionally dominated by federal politics reporters, and while they also featured heavily […]

Sportsbet secures media share with early Biden payout

Sportsbet secures media share with early Biden payout

To some, like ABC business reporter David Chau, it was an expensive gamble from a company who’s usually the one setting the odds. But in at least one way, Sportsbet’s decision to pay out its US election bet early has already paid off. The decision received widespread media coverage from many of the country’s biggest […]

The shocking truth about earned media

Imagine what it might cost to have your CEO granted an interview by breakfast TV in which she could extol your company’s values and objectives. Add to that 100 articles about your company running at the top of all of Australia’s major news websites for a total of 500 hours. Throw in a few dozen […]

Story volumes down at biggest digital publishers

The nation’s biggest digital newsrooms are publishing approximately eight per cent fewer stories a day than they did at the end of 2019. The data may be evidence of coronavirus-induced job cuts starting to impact output, although there are other possible explanations. Streem examined the story output of 19 of the nation’s biggest national and […]

Second wave of COVID-19 news saturation begins

After 12 weeks of continual decline, coronavirus saturation in the media has again begun to climb, prompting difficult decisions for communications and marketing teams who must prepare for a “second wave”. Coronavirus reached unprecedented levels of news saturation in March, when it was mentioned in more than 80 per cent of stories published on some […]

Before rewriting your communications strategy, do this first

John Lennon sang it best: “Life is what happens when you’re busy making plans.” Society might be gradually returning to normal as lockdown eases, but it’s no good pretending you can resume business as usual. Are your pre-pandemic strategic and communication goals still relevant? It seems unlikely. Everyone is now grappling with a new normal […]

A crisis is not the time to scrimp on comms

A good communications professional is largely invisible. Their work is almost always done behind the scenes. This is understandable, but also means hard work often goes uncelebrated. Since no one else is likely to do it, allow us to offer a round of applause to comms teams around the country after what was most likely […]